MYTHOS Brewery campaign

3rd year university project.Mythos is a Greek beer brand, famous amongst tourists and local people alike. This project's primary focus is envisioning advertisements tailored to the British audience for the brand's potential expansion in the UK market. I have chosen to concentrate on two concepts: 1) Building upon the existing summer nostalgia theme created by the brand while incorporating my own creative ideas. 2) Exploring the rich mythology of Greece.

Software : Photoshop, Illustrator, Procreate, Figma, InDesign

Web design.

Created using Figma.
Maintaining the feel of the campaign

Summer concept.

In this case, I integrated my own creative concepts alongside the pre-existing slogan. Scenic imagery plays a vital role in evoking a sense of nostalgia, transporting viewers to Greece and the joy of basking in the sun while savoring a refreshing Mythos beer. The synergy between text and imagery encourages consumers to establish a connection between the beer and the crystal-clear waters of Greece, evoking memories of pleasurable beach experiences.

The font choice was deliberate, as it possesses a distinctive style reminiscent of inscriptions on stone, aligning with our overarching theme. Additionally, it maintains a substantial and weighty appearance, striking a balance between conveying a serious and mature tone without veering into excessive kitsch or playfulness.

INSPIRATION

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